Primary Pictures is one of Atlanta’s most experienced production companies. We create original programming, commercials, corporate films, and interactive media. We provide our clients with creative vision and dependable experience to create stunning films. Award-winning Director/DP Rod Paul and the Primary team have shot all over the world in every acquisition format, from 70mm film to HD. Our work includes HD documentaries for clients like PBS and Discovery Channel, and commercials and corporate films for clients world-wide, like Coca-Cola, UPS, and the CDC.
Read more about us->
Primary Pictures can provide all levels of production, from shooting, editing to complete production. We work with talented free-lancers from all over the world, for project-specific services like writing, music, graphics, design or what ever is required.
Our world-class AVID edit suite offers uncompressed HD editing and color correction.
Primary Pictures has produced hundreds of commercials, both regional and national, winning many of the industry's highest awards. We work in both live-action and graphic-driven styles. Director Rod Paul has also worked with dozens of celebrities and CEO's. We have done many spots for the Healthcare industry, with clients like Emory Healthcare, Wyeth Pharmaceuticals, Humana Healthcare, Promina Healthcare, and many hospitals throughout the South.
We also produce original documentary content that is engaging and real. Our work over the past ten years has included programs on fossil discoveries in Africa the political crisis in Haiti, the drug war in Colombia, dirt-track racing in the southeastern United States, and many other subjects. We look for entertaining and visually compelling subjects, and our shows have gotten high ratings and received excellent reviews in the national press. Our documentaries include: "Crisis in the Keys" (National Geographic), "Discovering Ardi" (Discovery Channel), "Roots of Racing" (Discovery Channel), "Failing Haiti" (PBS), "Worm Warriors" (Poder360/In-production), and "The Forgotten War" (In production").
We have over thirty years of experience producing corporate content for clients like Coca-Cola, UPS, Emory Healthcare, the CDC, and Wyeth Pharmeceuticals. We have produced dozens of image and product-specific videos, as well as client videos such as patient guides for Healthcare patients.
Healthcare – spots and videos for hospitals and healthcare organizations.
Nurse recruiting at Parkland Memorial Hospital – 2 videos, and image spot campaigns as well.
CDC – numerous projects, the most memorable being the 13 spot “Understanding Aids” campaign, directed by Rod Paul. This campaign was, at the time, the most successful PSA campaign in television. We’ve done other spots and videos for them as well.
Partnership for a Drugfree America – our spot, created by Rudy Fernandez, aired nationally and received many awards.
Literally dozens of hospital image and specialty spots/campaign for hospitals around the US. We understand the unique challenges of working in and around hospitals.
Difficult, distant, exotic, and complex productions…
We’ve shot at locations around the globe for both television and corporate clients. Many of these locations we extremely remote, and projects required not only great production ingenuity, but special gear, like cranes, jib arms, helicopter mounts, time lapse cameras, and lighting in places many miles (or kilometers) from any electricity. We once flew a helicopter and nose mount 800 miles from Nairobi to Northeastern Ethiopia for a week –long shoot. Other than the obvious, this required not only a mass of permits, but also arranging for the only fuel truck in the country to relocate across the country to the desert location – all this in the middle of an air war between Ethiopia and Somalia. The footage looked great…
And also: many of trips to Haiti, some in the midst of the rebellion following Aristide’s ouster; locations through Colombia including choppering in a Huey throughout the front where the battle against the FARC guerillas was being waged; hiking through the most remote Amazon rain forest; slogging through knee deep garbage at the Bangkok city dump in the midst of driving rain; and hiking up a ski slope in 3’ of deep snow with an 85lb. 70mm camera at the Winter Olympic Games in Nagano, Japan.
If it’s far away, complicated or expensive, we can find a way to do it.
We offer 3D and compositing services for most kinds of production. Capabilities include 3D scanning, 3D modeling and animation, and compositing. Our recent work on the Discovery Channel two hour soecial, "Discovering Ardi," featured over 15 minutes of motion graphics and animation. Depending on the project needs, we work with a talented group of freelancers and graphics artists worldwide.
Our high end AVID edit suite offers uncompressed HD editing from any camera format. Our integrated Baselight color correction system gets the best image from every frame. All digital material we create is brought into a 20+ terabytes RAID-protected system with original elements backed up on LTO. The AVID offers digital mastering in every industry standard broadcast format , for the web, and for custom Blu-ray and DVD authoring.